Our Boutique in Richmond, London Is Now Open!

We’re thrilled to share some exciting news — Parfum Le Dance now has a physical home! On March 15th, we officially opened the doors to our boutique in the heart of Richmond, London, and we couldn’t be more excited to welcome you in.

After months of dreaming, planning, and searching for the perfect space, it’s a true joy to see it all come to life. Our boutique is a haven for fragrance lovers — a place where you can explore our curated selection of niche perfumes, experience rare and beautiful scents in person, and receive personal guidance in finding the fragrance that speaks to you.

The space has been thoughtfully designed to reflect the essence of Parfum Le Dance: elegant, warm, and filled with stories waiting to unfold through scent. From the soft lighting and minimalist displays to the carefully chosen fragrance lineup, every detail invites you to slow down and indulge your senses.

We’re proud to represent some of the world’s most inspiring independent perfume brands — and now, you can discover them all under one roof. Whether you're a long-time follower or new to the world of niche perfumery, we invite you to stop by, take your time, and let your nose lead the way.

Here are a few photos from our opening week — we hope they give you a feel for the space and the atmosphere we’ve created. But of course, nothing compares to experiencing it in person.

Come visit us at:
Parfum Le Dance
📍 8 Paved Court Richmond, TW9 1LZ
🕒 Check our updated opening hours here /  https://g.co/kgs/jMmWUdh

Thank you for being part of this journey. We can’t wait to see you in Richmond and help you find your next signature scent!

With love and fragrance,
Derya
Founder, Parfum Le Dance